IRVINE, California -- February 7, 2011 -- Blizzard Entertainment, Inc. today announced plans for its sixth BlizzCon® gaming convention, to be held at the Anaheim Convention Center in Anaheim, California on Friday, October 21 and Saturday, October 22, 2011. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment’s Warcraft^®, StarCraft^®, and Diablo^® universes.

"We look forward to holding another exciting BlizzCon this year, filled with some great entertainment and competition, as well as the latest news about Blizzard games," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "BlizzCon is built from the ground up with our community in mind -- we're pleased to be able to host an event where players can come together to have fun and celebrate their passion for gaming."