IRVINE, Calif. -- March 25, 2010 -- Blizzard Entertainment, Inc. today announced plans for its fifth BlizzCon^® gaming convention, to be held at the Anaheim Convention Center in Anaheim, California on Friday, October 22 and Saturday, October 23, 2010. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment's Warcraft^®, StarCraft^®, and Diablo^® universes.

"BlizzCon offers us a great opportunity to meet with our players and share our enthusiasm for gaming with one of the most passionate communities in the world," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're looking forward to providing another great show filled with entertainment, competition, and the latest information about Blizzard Entertainment games."