I think the thing we've got to remember too, is that the old Blizzard didn't just pump out games even if it had the potential to make money. Remember WarCraft Adventure and StarCraft Ghost? I'm sure those would've made money. Problem even been good games. But, Blizzard doesn't release a game unless it lives up to the Blizzard name. Which means it has to be the best in this genre. Activion will just pump out shit if it makes money and the shitstorm doesn't effect the bottom line.