They do have very good Lore Historians. I've met two of them and they are beasts when talking about lore. They know everything!
The problem with development, as outlined by Metzen, is that a lot of people chip into the story. Designers want certain attributes related to gameplay to happen, Producers want some topics or audiences addressed, and Artists can only create a limited number of assets. After all this changes are voiced by the other departments, the fundamental story of the game has to change. IIRC Historians help write the initial untouched story and then help make the changes less dramatic.
As well, in the case of SC2's trilogy we have three different lead writers. Chris Metzen [WoL], Brian Kindregan [HotS], and James Waugh [LotV]. Metzen's outline was followed, but the rest of the continuity was like a game of Chinese Wispers. While they could still talk to each other, the department constraints added into the difficulty of preserving the timeline. Then, how each writer reacted is what shaped the final tone of the game.




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