I no longer blame the success/failure of these stories on the games themselves. I believe the most relevant factor is context.
StarCraft and BW were released during the golden age of RTS games. PC gamers at the time were exclusively geeks, outcasts of society, or children growing up with a computer. The cost of making a game was at its lowest for PC platforms, while consoles were still recovering from the crash of the late 80s. The rule of cool was dominant and devs were aware of this. Ideas and tones could be pitched into games to give them flavor rather than coherence. Games were created with incomplete content, because technology was limited. (All hail StarCraft's green text cinematics). The experience was therefore more like reading a book than watching a movie.
Then we had 10-12 years to mature the StarCraft universe as a community effort. IMO, Blizzards lack of intervention made communities so rich back during their classic age. E-sports and modding surfaced out of the need to create content that was just not there.
Then SC2 came into existence on top of the idea we created for StarCraft, which was a beautiful figment of our imagination but nothing more. This idea was a careful selection of the best content designed purely out of passion. Ideas were developed completely and only the best were remembered, as well. Project Revolution, Legacy of the Confederation, and many other projects were squashed by the marketed giant SC2. After seeing how their content and effort were scrapped, a lot of people left. Others grew out of mapping or content creation. The new experience was just a one way relationship for many modern PC gamers. The story is not flexible, because there are no holes left by the rest of the departments or technology.
But the thing that hurts the most is the 7 years of marketing and support that SC2 will have from Blizzard, until LotV's hype ends. Years that will create a really large shadow from were mods can't show themselves. Without support, moders will work for indie industries rather than spend the same time on a universe with no rewards or profit. A few heroes remain, like Gradius. There's still a general interest in StarCraft; but common sense says StarCraft Universe won't come out till we have a Blizzard marketplace... Only after this two conditions meet will the universe grow by community effort again, or we will be the last RTS giant.




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