I would like to contribute with my own thoughts, regarding e-sports and the original StarCraft legacy.
Perhaps what created the most pressure within Blizzard was the need to match StarCraft's gameplay and balance. Both where known in the gaming industry as inches from perfection, polished with time.
Moreover, a fraction of the elder StarCraft players forgot the ten years it took the game to reach this level of perfection. What the fans also expected from blizzard, was a game similar to StarCraft, but not StarCraft v.2. Therefore the legacy left by StarCraft itself was really strong on the hearts of its fans, thus also vigilant on the development of its offspring. The game was adressed as Blizzard "sleeping titan" upon anouncement for these reasons, and the fanbase awoke with the titan.
I do believe these factors created the greatest tension within Blizzard. Eventually, I remember Dustin Browder speaking of this tension through several interviews; and IIRC he even stated that at some point Blizzard wanted to halt project development before the announcement in 2007.
I have to agree with Kimera on his statement. You stated that the discussion of the terms Alpha and Beta have been discussed over time, and this is because they have changed with time. Therefore, I don't believe there is a global meaning of what an Alpha build should represent, but I fall for the idea that it is given meaning through the needs of every gaming company.
For example, alpha stages of the original StarCraft development had an inferior engine, but allowed some gameplay to take place.





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