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A long time ago, soon after the release of Wings of Liberty, Blizzard announced they would implement a way to pay for name changes in the near future. Now, in 2013, Blizzard is issuing an apology to everyone that paid name changes have been deprioritized, and are also giving all accounts another free name change.

We sincerely apologize for any inconvenience that the lack of name change options has caused anyone. We’ve definitely heard your passion for this subject, and we should have more information about a Paid Character Name Change feature shortly after the release of Heart of the Swarm. In the meantime, we’ve added a new free name change to all player accounts.


Blizzard has also promised to provide another free name change once the Clans feature comes out, and will give players forewarning on when that will happen.

Battle.net - Free Name Change & Paid Name Change Update

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